
CLAIBORNE IRBY
A strategic, action-oriented brand and growth leader. Proven track record driving customer experience and commercial performance at Fortune 500 and PE backed companies. Adept at fostering innovation and leading high-performing teams to generate revenue, enhance customer engagement, and achieve significant enterprise growth. Extensive expertise in customer strategy, loyalty programs, data science, digital transformation, global multi-unit operations, brand management, and franchising.
Former SVP of Customer Engagement & Corporate Strategy at Focus Brands, where he led a team of over 70 people responsible for Digital, Loyalty, Data Science, and other commercial engines across seven brands and more than 6,500 locations. At Hilton Worldwide, Claiborne led Global Brand Strategy & Guest Experience, where he led the launch of six new brands, Hampton Inn’s expansion to China, and the development of Hilton Hotel’s brand and experience strategy for its second century.
Deep experience in the hospitality, travel, restaurants, food, fashion, financial services, and consumer products, with a strong understanding of the importance of customer insight, brand management, and data to drive sustainable, profitable growth.
Based in Atlanta, GA, Claiborne is currently advising CEOs and executive teams on how to increase revenue by expanding their brand and product portfolios, enhancing customer engagement, and turning their data into a strategic asset.
