Action-oriented leader, successful at driving transformative initiatives and commercial growth in consumer-facing businesses. Deep expertise in spirits, beer, premiumization across sectors, and related distribution. Proven track record in delivering multimillion-dollar efficiencies, developing future-forward commercial capabilities, and translating digital & AI opportunities into business results. Adept at navigating complex regulatory and M&A events, consistently selected for leadership roles due to team orientation, talent development, and reputation as a culture carrier.

Former Managing Director & Partner at Boston Consulting Group in the Consumer Practice, where he led multi-year relationships with AB Inbev, Bacardi, and KraftHeinz and co-led BCG's AI@Scale thinking in Consumer Products. Upon leaving BCG, he continued to support his former clients as a Fractional SVP.

With global experience, Chris supports growth-challenged, consumer-focused companies through holistic commercial transformations, market entry strategies, and marketing capability efforts. Deeply experienced in spirits, beer, and consumer products, Chris continues to drive innovation and growth for both legacy and emerging brands.

Based in Brooklyn, NY, Chris currently advises CEOs, in VC and PE backed companies, on brand-led, consumer-centric transformations.